Quick summary: In this lesson, students are introduced to the acronym CAMELS as a method to analyse film texts. They will apply this knowledge to an advertisement from the STOP the Coward Punch campaign to identify and understand the contention, purpose and audience of this text. Students reflect on this understanding to consider the prevalence of violence in society.
The STOP the Coward Punch education package aims to spread awareness about the devastating effects of the coward punch on our community. This education package was developed by a team of experts, including a youth worker, education specialist and specialist teachers and references the latest research and laws on coward punches.
- … understand how film texts create meaning through Camera techniques, acting, mise-en-scene, editing, lighting and sound (CAMELS)
- … understand the contention and purpose of a text
- … identify elements of film construction in an advertisement and explain the effect.
21st century skills:
Australian Curriculum Mapping
Year 8 English:
- Explore the ways that ideas and viewpoints in literary texts drawn from different historical, social and cultural contexts may reflect or challenge the values of individuals and groups (ACELT1626)
- Analyse how the text structures and language features of persuasive texts, including media texts, vary according to the medium and mode of communication (ACELA1543)
Syllabus outcomes: EN4-1A, EN4-8D
General capabilities: Literacy
Relevant parts of Year 7 achievement standards:
Students understand how the selection of text structures is influenced by the selection of language mode and how this varies for different purposes and audiences. Students explain how language features, images and vocabulary are used to represent different ideas and issues in texts. Students understand how the selection of language features can be used for particular purposes and effects.
Topic: Social Issues
This lesson is part of the wider unit of work STOP the Coward Punch: English – Years 7 to 10.
Time required: 90 mins.
Level of teacher scaffolding: Medium – facilitate class discussion.
- Device capable of presenting a video to the class
- Student Worksheets – one copy per student.
Related professional development: Strategies for Dealing with Aggressive and Violent Behaviours
Keywords: CAMELS, film analysis, advertising analysis, purpose, audience, contention, coward punch, violence is ugly, camera techniques, acting, mise-en-scene, editing, lighting, sound
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.