Coward Punch: Campaigning Against Violence - HPE - Years 9 & 10

Activity Introduction

Quick summary: In this lesson, students will develop a social campaign that stands against violence. They will identify a group that they identify closely with and assess the needs of their audience, developing a targeted campaign that educates or supports change within this group.

The STOP the Coward Punch education package aims to spread awareness about the devastating effects of the coward punch on our community. This education package was developed by a team of experts, including a youth worker, education specialist and specialist teachers and references the latest research and laws on coward punches.

Learning intentions:

Students will understand how identification with your audience is essential in building effective social campaigns
Students will understand how to design a campaign strategy.

21st century skills:

Australian Curriculum Mapping

Content descriptions:

Years 9 & 10 Health and Physical Education:

Plan, implement and critique strategies to enhance health, safety and wellbeing of their communities (ACPPS096)

Syllabus outcomes: PD5-2, PD5-6,PD5-7, PD5-8, PD5-9, PD5-10

General capabilities: Literacy, Critical and Creative Thinking, Personal and Social Capability

Relevant parts of Years 9 & 10 achievement standards:

Topic: Social Issues

This lesson is part of the wider unit of work STOP the Coward Punch: HPE – Years 9 & 10.

Time required: 60 mins.

Level of teacher scaffolding: Medium – facilitate class discussion.

Resources required:

Device capable of presenting a video to the class
Student Worksheets – one copy per student.

Related professional development: Strategies for Dealing with Aggressive and Violent Behaviours

Keywords: campaign, social impact, strategy, health promotion, coward punch, violence, community, education

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Worksheets

Teacher Worksheet

Teacher Preparation

Learning intentions: Students will...

... understand how identification with your audience is essential in building effective social campaigns
... understand how to design a campaign strategy.

Success criteria: Students can…

… identify a target audience and their needs
… create a targeted campaign strategy
… analyse the effectiveness of social campaigns
… receive and provide constructive feedback.

Teacher content information:

The STOP the Coward Punch campaign
STOP the Coward Punch by Danny Green aims to eliminate the coward punch from society and save lives in the process. Since 2000, over 172 Australians have been killed by a coward punch and many more were injured. The coward punch leaves a devastating ripple through society, mentally and physically scarring family, friends and survivors for life. The STOP the Coward Punch campaign began in 2012 to raise awareness of the devastating impact of this scourge in our society. It aims to educ

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Student Worksheet

Coward Punch - Campaigning Against Violence

Learning intentions: You will...

... understand how identification with your audience is essential in building effective social campaigns
... understand how to design a campaign strategy.

Success criteria: You can…

… identify a target audience and their needs
… create a targeted campaign strategy
… analyse the effectiveness of social campaigns
… receive and provide constructive feedback.

Finding Your Target Audience

1. List specific groups you identify with that might benefit from an anti-violence message (such as local team you play for):

Select one of your listed groups to focus on:

List some key violence-related issues and messages that would relate to this group:

Campaign Strategy

2. What media or communication channels might this group be most exposed to?

3. You are going to create a social campaign strategy that will appeal to your primary audience and use the most relevant communication channels for

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Activity: Coward Punch: Campaigning Against Violence – HPE – Years 9 & 10