Activity Introduction

Quick summary: Students will consider what a slogan is, as well as how a slogan can be eye-catching and influence people to take sustainable action. They will explore some existing slogans, then work in groups to choose a specific action they would like people to take and brainstorm their own slogan. Students will view and practice lettering techniques, then design a poster that features their slogan in an eye-catching way. Students will reflect on the effectiveness of their poster and review their classmates’ posters. 

Faber-Castell have long understood the importance of creativity to all people, especially to young people. They are also continuously searching for environmentally friendly processes and high-quality materials to enhance children’s creative experience throughout every development phase. For more information about Faber-Castell, click here.

Learning intentions:

  • Students will understand how a slogan can change people’s behaviour.
  • Students will be able to apply selected art elements and principles when designing a poster.

21st century skills:

Australian Curriculum Mapping

Content descriptions: 

Year 5 & 6 Visual Arts

  • Develop and apply techniques and processes when making their artworks (ACAVAM115)
  • Plan the display of artworks to enhance their meaning for an audience (ACAVAM116)

Syllabus outcomes: VAS3.1, VAS3.2

General capabilities:  Literacy, Critical and Creative Thinking.

Cross-curriculum priority: 

Relevant parts of Year 5 & 6 Visual Arts achievement standards: Students explain how ideas are communicated in artworks they make and to which they respond … Students structure elements and processes of arts subjects to make artworks that communicate meaning. They work collaboratively to share artworks for audiences, demonstrating skills and techniques

Topic: Sustainability

Unit of work: Creative Sustainability – Year 5 & 6

Time required: 90 mins.

Level of teacher scaffolding: Medium – facilitate class discussion, guide students in their art making.

Resources required: Student Worksheets – one copy per student. Device capable of presenting a video to the class. Butcher’s paper, grey lead pencils, Artist Brush Pens, Connector Pens, Colour Grip Pencils and Penliners. Erasers, rulers, sharpeners. Art Elements and Principles Factsheet.

Keywords: Advertising, communication, slogan, environment, visual art, sustainability, communication.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.


Teacher Worksheet

Teacher Preparation

Learning intentions:

  • Students will understand how a slogan can change people's behaviour.
  • Students will be able to apply selected art elements and principles when designing a poster.

Success criteria: Students can…

  • in a group to write a slogan.
  • ...apply art techniques to create an eye-catching poster.


Teacher content information:

Sustainability describes the ability to keep going at the same rate and in the same (or better) condition as before. In order for our world to be able to sustain us, as well as the generations to come, we need to change. It’s time to think differently - and more creatively - about sustainability and the future of our planet.

Creativity and approaching challenges in a creative way has traditionally been seen as a natural gift, but in fact it can be grown just like a muscle. Creativity is like any other skill. It can be learned and developed – especially in the classroom. It’s a crucial skill for everybody to pr

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Student Worksheet

Thought starter: "Creativity can solve almost any problem." – George Lois

1. View the slogans in the table below, then describe what you think it is encouraging people to do:

Slogan: What is the slogan encouraging people to do?

Image from


Image from Take 3 for the Sea



"Be bright, turn off the light"
"Less pollution is the best solution"

2. Choose one aspect of sustainability to focus on in this lesson and write it down here:



3. Use the questions below to help you decide on an idea for a slogan:

What do you want people to know about and why is this an important issue? 



What do you want people to stop doing?



What do you want people to start doing?




4. After brainstorming as a group, choose your favourite slogan and write it here: 




Review the class display by responding to the prompts below:

Which slogans would make you change your behaviour? Why?



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