Activity Introduction

New ideas aren’t much good if no one knows about them. To get your sustainability message out there, you need to create an exciting advertisement that grabs your audience, makes them pay attention, and sticks in their mind for a long time afterwards. Use the ads that most effectively influence you in real life as inspiration for your own ad that convinces people to live sustainably.

This is a good activity for kids to complete independently.

Ideal for: Upper Primary Ages 10 – 12

Themes:

  • be creative
  • make some noise
  • think and connect

Time required: 40 minutes

Curriculum connections: Visual Arts, Drama, English, Economics and Business, Critical and Creative Thinking, Sustainability

Tips for Parents and Carers

In the modern age, kids are bombarded with specifically targeted ads on TV and via social media. Kids may not be aware of just how powerful advertising can be at convincing them to want something. This is a great conversation starter to have with your kid/s to discuss how peer pressure and social influences can cause them to act a certain way or want certain things, such as toys and brand-name items. Get them to reflect on what they might actually like and what they are just being told to like.

By naming, analysing and employing persuasive tactics in their own ads (such as cool music, exciting graphics and buzz words) kids will be more aware of how and when they are being subtly influenced by companies interested in getting them to spend money. You might like to chat to your kids about what it is about certain ads that gets their attention or makes them excited. Is it a particular colour, idea, word or a combination of multiple things that grabs them?

Lesson & Curriculum Details

Resources Required

  • Art supplies: Coloured pencils, pens, paint, coloured paper, glue, scissors
  • Camera
  • iPad
  • White paper
  • Writing pen or pencil

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Learning@Home from Cool Australia

Learning@Home resources are designed for parents and teachers to use with children in the home environment. They can be used as stand alone activities or built into existing curriculum-aligned learning programs. Our Learning@Home series includes two types of resources. The first are fun and challenging real world activities for all ages, the second are self-directed lessons for upper primary and secondary students. These lessons support independent learning in a remote or school settings.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum

Worksheets

Student Worksheet

Advertising Sustainability - Activity Instructions

New ideas aren’t much good if no one knows about them. To get your sustainability message out there, you need to create an exciting advertisement that grabs your audience, makes them pay attention, and sticks in their mind for a long time afterwards. Use the ads that most effectively influence you in real life as inspiration for your own ad that convinces people to live sustainably.

Step 1. Imagine that you have been hired as an advertising genius to promote a more sustainable way of living. 

For example, you could be advertising:

  • a sustainable smartphone 
  • a reusable coffee cup
  • trying to convert your audience to vegetarianism or
  • encouraging them to recycle more. 

It can be a real product or existing idea, or even something you’ve invented yourself.  

Your job is to show the benefits of this sustainable way of life over how your audience is living now. You can create a poster, blog post, radio ad, television ad, animat

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