Activity Introduction

Advertisements are all around us, but do you ever stop to think about what they’re really telling you about the world? In this activity you’ll consider an advertisement from a billion dollar industry – the world of junk food. You’ll learn to see an advertisement with new eyes, through learning about visual techniques.

This is a good activity for kids to complete independently. However, they will benefit from reflecting on their ideas with others.

Ideal for: Upper Secondary Years 9 & 10

Themes: 

  • think and connect 

Time required: 30 minutes

Curriculum connections: English, Critical and Creative Thinking, Personal and Social Capability

Lesson & Curriculum Details

Curriculum codes:

Complete lesson for classroom teachers:

SugarByHalf – Analysing Advertising – English – Years 9 & 10

Resources Required

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Learning@Home from Cool Australia

Learning@Home resources are designed for parents and teachers to use with children in the home environment. They can be used as stand-alone activities or built into existing curriculum-aligned learning programs. Our Learning@Home series includes two types of resources. The first are fun and challenging real-world activities for all ages, the second are self-directed lessons for upper primary and secondary students. These lessons support independent learning in remote or school settings.

This lesson has been developed in partnership with SugarByHalf, a not-for-profit organisation, who promote action to reduce sugar-related diseases so that Australians live better, stronger and healthier lives. Their message is simple: to reduce added sugar consumption by half.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Worksheets

Student Worksheet

Deconstructing Advertisements - Activity Instructions

Advertisements are all around us, but do you ever stop to think about what they’re really telling you about the world? In this activity you’ll consider an advertisement from a billion dollar industry - the world of junk food. You’ll learn to see an advertisement with new eyes, through learning about visual techniques.

Part A: First Impressions

Step 1. Look at the Example Advertisement. Write down:

•  What can you SEE in the advertisement?

•  How does the advertisement make you FEEL?

•  What does the advertisement make you want to DO?

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Step 2. (Optional) Share the advertisement with a sibling, friend, parent or caregiver. Ask them to answer the same questions as above:

•  What can you SEE in the advertisement?

•  How does the advertisement make you FEEL?

•  What does the advertisement make you want to DO?

Step 3. (Optional) If you have completed this activity with a friend, sibling, parent or caregiver, swa

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