Companies are always trying to tell you what to think and how to feel. However, it’s in your power to not just ignore them, but to use their own words against them. In this activity, you’ll learn about the power of ‘subversion’ and play with ways to rebel against what companies want you to think.
In this lesson kids will learn about ways to subvert advertising. This aims to encourage kids to remain critical of the messages that they are exposed to through food and drink advertising. Inform them that although they cannot legally deface ads that appear in public places, they can still read into the message and mentally subvert it to undermine and expose marketing techniques that might otherwise go unnoticed.
This is a good activity for most kids to complete independently.
Ideal for: Lower Secondary, Upper Secondary Year 7 – 9
- be creative
- think and connect
Time required: 20-30 minutes
You may wish to discuss with your kids ways to appropriately subvert advertisements (for example, only on their own copies – not through street graffiti).
Complete lesson for classroom teachers:
- A printed copy of the Example Advertisement or another similar advertisement
- Markers or other writing materials
[email protected] from Cool Australia
[email protected] resources are designed for parents and teachers to use with children in the home environment. They can be used as stand-alone activities or built into existing curriculum-aligned learning programs. Our [email protected] series includes two types of resources. The first are fun and challenging real-world activities for all ages, the second are self-directed lessons for upper primary and secondary students. These lessons support independent learning in remote or school settings.
This lesson has been developed in partnership with SugarByHalf, a not-for-profit organisation, who promote action to reduce sugar-related diseases so that Australians live better, stronger and healthier lives. Their message is simple: to reduce added sugar consumption by half.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.