Activity Introduction

Think about your favourite athlete’s uniform, or perhaps the stadium they play in. What is always there? Logos for companies selling all kinds of things. But have you ever stopped to think about why? And whether or not it’s okay for any type of company to sponsor sports? In this activity, you’ll investigate sponsorship of sport by companies selling unhealthy food. 

This is a good activity for kids to complete independently.

Ideal for:  Upper Secondary Years 9 & 10

Themes: 

  • think and connect 

Time required: 30 minutes

Curriculum connections: English, Health and Physical Education, Literacy, Critical and Creative Thinking, Ethical Understanding

Lesson & Curriculum Details

Curriculum codes:

Complete lesson for classroom teachers:

SugarByHalf – Sports Sponsorships – English – Years 9 & 10

Resources Required

  • An device with internet connection 
  • Pen and paper or laptop
  • Timer or phone to use as a timer

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Learning@Home from Cool Australia

Learning@Home resources are designed for parents and teachers to use with children in the home environment. They can be used as stand-alone activities or built into existing curriculum-aligned learning programs. Our Learning@Home series includes two types of resources. The first are fun and challenging real-world activities for all ages, the second are self-directed lessons for upper primary and secondary students. These lessons support independent learning in remote or school settings.

This lesson has been developed in partnership with SugarByHalf, a not-for-profit organisation, who promote action to reduce sugar-related diseases so that Australians live better, stronger and healthier lives. Their message is simple: to reduce added sugar consumption by half.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Worksheets

Student Worksheet

Sports Sponsorship: Join The Debate - Activity Instructions

Think about your favourite athlete’s uniform, or perhaps the stadium they play in. What is always there? Logos for companies selling all kinds of things. But have you ever stopped to think about why? And whether or not it’s OK for any type of company to sponsor sports? In this activity you’ll investigate sponsorship of sport by companies selling unhealthy food. 

Part A: Sports Sponsorship - Why Is It Done?

Step 1. Get a pen and paper or laptop that you can type on and set a timer for three minutes. You are going to try to write for a full three minutes (or longer) on the following question: 

Why would companies promote their product by sponsoring sports teams?

 

Step 2. Watch this video: https://www.youtube.com/watch?v=0YHLFSyNH7I and take notes on:

•  Who the major sponsors of sports teams are.

•  The links between sports’ sponsorships and unhealthy products.

•  Problems with unhealthy products advertising thro

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