Activity Introduction

future-4-heroQuick summary: This lesson is designed to provide students with the knowledge and skills to enter the Nudge by Mirvac – Sustainability Film Competition. Students will judge seven different commercials from around the world and evaluate the persuasive techniques used in each one. They will then prepare a persuasive storyboard for the Nudge by Mirvac – Sustainability Film Competition based on the ‘Choices and Consequences‘ planning activity from the previous lesson. Finally, students will provide feedback on fellow peers’ storyboards.

Activity developed in partnership with Nudge_bymirvac

This lesson is part of the Nudge by Mirvac – Sustainability Film Competition unit. The Competition encourages young people (up to 18 years) to make a short film aimed at giving our community a ‘nudge’ on sustainability: ‘Nudge a neighbour, change a behaviour’. This year’s competition is focused on the theme “Re-imagining Resources”.

Learning goals:

  • Students will evaluate and identify the persuasive techniques used in commercials.
  • Students will prepare a persuasive storyboard encouraging people to change their behaviour or try new ideas.

General capabilities: Critical and creative thinking, Personal and social capability, Ethical understanding.

Cross-curriculum priority: Sustainability OI.6, OI.8.

Australian Curriculum content description: 

Year 5 Economics and Business

  • Types of resources (natural, human, capital) and the ways societies use them in order to satisfy the needs and wants of present and future generations (ACHEK002).

Year 5 English

  • Identify and explain characteristic text structures and language features used in imaginative, informative and persuasive texts to meet the purpose of the text (ACELY1701).
  • Plan, draft and publish imaginative, informative and persuasive print and multimodal texts, choosing text structures, language features, images and sound appropriate to purpose and audience (ACELY1704).
  • Use interaction skills, for example paraphrasing, questioning and interpreting non-verbal cues and choose vocabulary and vocal effects appropriate for different audiences and purposes (ACELY1796).

Year 6 Economics and Business

  • How the concept of opportunity cost involves choices about the alternative use of resources and the need to consider trade-offs (ACHEK009).

Year 6 English

  • Participate in and contribute to discussions, clarifying and interrogating ideas, developing and supporting arguments, sharing and evaluating information, experiences and opinions (ACELY1709).
  • Analyse how text structures and language features work together to meet the purpose of a text (ACELY1711).
  • Plan, draft and publish imaginative, informative and persuasive texts, choosing and experimenting with text structures, language features, images and digital resources appropriate to purpose and audience (ACELY1714).

Topic: Nudge by Mirvac – Sustainability Film Competition, Sustainability.

Time required: 60-80 mins.

Level of teacher scaffolding: High – Support will need to be given when the students prepare their storyboards.

Resources required: WALL-E synopsisStoryboardThat or Persuasive Storyboard Worksheet (both of these are optional – students can also create their own using pen and paper), Student Worksheet – one copy per student OR computers/tablets to access the online worksheet. Students will also need access to YouTube to watch the videos.

Homework and extension opportunities: Includes opportunities for homework or extension.

Digital technology opportunities: Digital sharing capabilities.

Keywords: Mirvac, water, waste, energy, materials, renewable, behaviour, sustainability, choices, consequences, persuasion.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Worksheets

Teacher Worksheet

future-2-heroTeacher preparation

Overarching learning goal: By participating in this activity students will understand how to evaluate and identify the persuasive techniques used in commercials and will learn how to prepare a persuasive storyboard encouraging people to change their behaviour or try new ideas.

Teacher content information: The Nudge by Mirvac – Sustainability Film Competition has been created to give communities a 'nudge' on sustainability. This year’s film competition has a focus on the theme “Re-imagining Resources” and budding film makers will be asked to create and enter short films on the following focus areas: Water, Waste, Energy and Materials. The aim of the Nudge by Mirvac – Sustainability Film Competition is to encourage behaviour change around sustainability: 'Nudge a neighbour, change a behaviour'.

Nudge by Mirvac - 2015 Winners (https://youtu.be/UHajLI6O6H8)

The website has more information on the Nudge by Mirvac – Sustainability Film Competition, including terms a

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Student Worksheet

The Academy Awards for Television Commercials 2015

Commercials are a form of persuasion.

quote-Jan-Wing

You have been selected as the judge for the 2015 Academy Awards for Excellence in Television Commercials.

You are required to watch seven television commercials from around the world and select winners for the following categories:

  • Award for Most Memorable Commercial 2015
  • Award for Most Persuasive Commercial 2015
  • Award for Overall Best Commercial 2015

Commercial 1. Westpac Sustainability TV ad (https://youtu.be/3CMP7BhLJTM)

Commercial 2. Always #LikeAGirl (https://youtu.be/XjJQBjWYDTs)

Commercial 3. IKEA Forest TV ad (https://youtu.be/qvZUEDEZQBI)

Commercial 4. Perhaps One Of The Best Anti-Smoking Ads Ever Created (https://youtu.be/CO0qwl5k9R4)

Commercial 5. Sustainable Living - Eco friendly Ad (https://youtu.be/117WcFbZ7Qs)

Commercial 6. Man Eating Packs of Sugar - NYC Ad Campaign (https://www.youtube.com/watch?v=vhxmkGAHGfs)

Commercial 7. Beware The Rhino - Yarra Tr

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