IPCC - Persuasive advertising about Climate Change

IPCC - Persuasive advertising about Climate Change

Lesson 11 of 15 in this unit

  • Secondary
  • Year 7
  • English
  • Learning through literature
  • Environmental
  • Climate Change
  • Energy
  • Sustainability
  • ...

Lesson summary

Students analyse and explain how texts are specifically and deliberately structured to persuade audiences when it comes to authoritative and reassuring messages about renewable energy and fossil fuels.

Learning intentions:

Students will...

  • analyse and explain the ways texts are specifically and deliberately structured to persuade audiences.

Success Criteria:

Students can...

  • explain the appeals to logic and appeals to reason present within a text
  • explain why these elements have been chosen, and their effect on an audience
  • demonstrate their understanding of persuasive marketing techniques by creating their own authoritative ad to appeal to a particular audience.

Lesson guides and printables

Lesson Plan
Teacher Content Info

Lesson details

Curriculum mapping

Australian Curriculum content descriptions:

Year 7 English:

  • Analyse and explain the ways text structures and language features shape meaning and vary according to audience and purpose (ACELY1721)

Relevant parts of the Year 7 English achievement standards: Students understand how text structures can influence the complexity of a text and are dependent on audience, purpose and context

Syllabus outcomes: EN4-3B

General capabilities: Literacy, Critical and Creative Thinking

Cross-curriculum priority: Sustainability

Level of teacher scaffolding: High – Lead discussions with students, and support them in independent work

Resources required

Skills

This lesson is designed to build students’ competencies in the following skills:

  • Communication
  • Critical thinking

Additional info

Cool would like to thank the Lord Mayor’s Charitable Foundation and The Vincent Fairfax Family Foundation for generously supporting the development of these lessons.

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