Activity Introduction

monster2-photoframeQuick summary: Students understand the techniques of persuasion used in commercials by judging adverts in the Academy Awards for TV Commercials 2017. They deepen their understanding of persuasive techniques by planning, rehearsing and delivering a role play demonstrating a specific technique in the context of sustainability.

Learning intention:

  • To know the features of persuasive texts.
  • To plan, rehearse and present a persuasive technique that persuades the audience to change their behaviour or try new ideas in regards to living more sustainably.

21st century skills:

finding out skills 1

Australian Curriculum Mapping

Content descriptions:

Year 5 English

  • Use comprehension strategies to analyse information, integrating and linking ideas from a variety of print and digital sources (ACELY1703)
  • Plan, rehearse and deliver presentations for defined audiences and purposes incorporating accurate and sequenced content and multimodal elements (ACELY1700)

Year 6 English

  • Understand how authors often innovate on text structures and play with language features to achieve particular aesthetic, humorous and persuasive purposes and effects (ACELA1518)
  • Plan, draft and publish imaginative, informative and persuasive texts, choosing and experimenting with text structures, language features, images and digital resources appropriate to purpose and audience (ACELY1714)
  • Plan, rehearse and deliver presentations, selecting and sequencing appropriate content and multimodal elements for defined audiences and purposes, making appropriate choices for modality and emphasis (ACELY1710)

General capabilities: Personal and Social Capability, Literacy, ICT.

Cross-curriculum priority: Sustainability OI.2, OI.7.

Relevant parts of Year 5 achievement standards:

Students create imaginative, informative and persuasive texts for different purposes and audiences. They make presentations which include multimodal elements for defined purposes. They contribute actively to class and group discussions, taking into account other perspectives.

Relevant parts of Year 6 achievement standards:

Students create a range of imaginative, informative and persuasive types of texts, for example narratives, procedures, performances, reports and discussions, and are beginning to create literary analyses and transformations of texts.

Syllabus Outcomes: EN3-2A, EN3-1A, EN3-3A, EN3-7C.

Time required: 60 – 90 minutes

Level of teacher scaffolding: High facilitate class discussion and assess students work.

Resources required: Student Worksheet – one copy per student OR computers/tablets to access the online worksheet. Device capable of presenting a website to the class.

Digital technology opportunities: Digital sharing capabilities.

Keywords: target audience, persuasive techniques, emotive language, rhetorical questions, anecdotes. 

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.


Teacher Worksheet

monster1-photoframeTeacher preparation

Overarching learning goal: By participating in this lesson students will understand how to evaluate and identify the persuasive techniques used in commercials.

Teacher content information: Often there is more than one way of looking at something and we can choose - or perhaps be persuaded - what to think. We can convince other people of our opinion or to see our point of view. When you set out to persuade someone, you want them to accept one opinion on an issue: you want to change that person's mind to your way of thinking. Whether it's about something personal such as what movie to go and see, or about bigger issues such as climate change or animal rights, we draw on many techniques and tactics to present our point of view convincingly. 

There are three areas we should attempt to appeal to when trying to get our audience on side:

APPEAL TO REASON - Most people believe themselves to be reasonable, so appealing to a person's sense of reason is the most effective

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Student Worksheet

The Academy Awards for Television Commercials

Congratulations! You have been selected as the judge for the 2017 Academy Awards for Excellence in Television Commercials.

You are required to watch five television commercials from around the world and select winners for the following categories:

  • Award for Most Memorable Commercial 2017
  • Award for Most Persuasive Commercial 2017
  • Award for Overall Best Commercial 2017

Before you start watching the commercials, flick through the 'Persuasive Techniques Presentation' above. Spend some time thinking about what techniques might be used by commercials to advertise their products. Complete a Think, Pair, Share activity outlining the answer to the question: 'What techniques do you expect to see in the commercials?

I think (think Individually)
We think (share your answer with your partner)
We share (share your pair’s answer with the whole class discussion)


Entries for The Academy Awards for Television C...

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