Activity Introduction
This lesson is designed to be completed independently by students, but they will benefit from having someone to discuss their findings with.
Students will consider the ethical dilemmas inherent in advertising during a pandemic. After reading an article about current advertising and COVID-19, students will classify vocabulary used to express ethical judgement. They will make connections between their own ethical beliefs and those of the author, to evaluate a range of real-world advertisements. Finally, they will share their conclusions with someone else and consider areas of agreement and disagreement.
Australian Curriculum Mapping
Year 9 English:
- Analyse text structures and language features of literary texts, and make relevant comparisons with other texts (ACELT1772)
Year 10 English:
- Identify and analyse implicit or explicit values, beliefs and assumptions in texts and how these are influenced by purposes and likely audiences (ACELY1752)
General capabilities: Literacy, Ethical Understanding, Critical and Creative Thinking.
Background information
We are living through unprecedented times and our lives have been forced to change almost overnight as a result of COVID-19. How to move forward, when a vaccine is to be developed (or may never be) is now the focus of many governments.
Students can feel a range of emotional responses when researching and discussing COVID-19. If you need further support for students please refer to: https://coronavirus.beyondblue.org.au/
- Article – Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell
- Friend or peer to chat with
- Device/pen and paper
[email protected] from Cool Australia
[email protected] resources are designed for parents and teachers to use with children in the home environment. They can be used as stand alone activities or built into existing curriculum-aligned learning programs. Our [email protected] series includes two types of resources. The first are fun and challenging real world activities for all ages, the second are self-directed lessons for upper primary and secondary students. These lessons support independent learning in a remote or school settings.
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| This lesson has been developed in partnership with The Conversation. The Conversation’s mission is to be known as a prominent and trusted publisher of new thinking and evidence-based research, editorially independent and free of commercial or political bias. The Conversation hopes teachers will use their content as a source of truthful information, and that teachers can show their students the importance of trusted, evidence-based information in understanding the world around them and making informed decisions about their actions. Please follow the republishing guidelines when using The Conversation’s articles. |
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.
