Quick summary: In this lesson, students will take social action by creating a print advertisement to educate their peers about the health impacts of sugar. They will conduct market research to establish existing attitudes about sugar consumption, then distill their findings into three main viewpoints. Students will watch up to three examples of screen advertisements aimed at changing people’s minds about sugar, then use the viewpoints identified in their research to inform their own print advertisement’s key message. Students will develop and tell a ‘story’ about sugar, then design and publish a print advertisement to tell that story. They will write a short paragraph that explains the choices they made in creating their print advertisement, then publicly display this explanation alongside their advertisement. The lesson concludes with students reflecting, in writing, on the effectiveness of advertising in changing people’s minds.
- Students understand how to use print advertising to persuade.
21st century skills:
Australian Curriculum Mapping
Year 9 English
- Use interaction skills to present and discuss an idea and to influence and engage an audience by selecting persuasive language, varying voice tone, pitch, and pace, and using elements such as music and sound effects (ACELY1811)
- Create imaginative, informative and persuasive texts that present a point of view and advance or illustrate arguments, including texts that integrate visual, print and/or audio features (ACELY1746)
- Use a range of software, including word processing programs, flexibly and imaginatively to publish texts (ACELY1748)
Year 10 English
- Create sustained texts, including texts that combine specific digital or media content, for imaginative, informative, or persuasive purposes that reflect upon challenging and complex issues (ACELY1756)
- Use a range of software, including word processing programs, confidently, flexibly and imaginatively to create, edit and publish texts, considering the identified purpose and the characteristics of the user (ACELY1776)
Syllabus outcomes: EN5-1A, EN5-2A, EN5-3B.
General capabilities: Literacy.
Relevant parts of Year 9 English achievement standards:
Year 9 English: Students understand how to use a variety of language features to create different levels of meaning. They understand how interpretations can vary by comparing their responses to texts to the responses of others. In creating texts, students demonstrate how manipulating language features and images can create innovative texts. Students create texts that respond to issues, interpreting and integrating ideas from other texts. They edit for effect, selecting vocabulary and grammar that contribute to the precision and persuasiveness of texts.
Relevant parts of Year 10 English achievement standards:
Year 10 English: Students show how the selection of language features can achieve precision and stylistic effect. Students create a wide range of texts to articulate complex ideas. They make presentations and contribute actively to class and group discussions, building on others’ ideas, solving problems, justifying opinions and developing and expanding arguments.
This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.
Time required: The parts of this lesson will need to be delivered over a couple of single and double period sessions.
Level of teacher scaffolding: Medium to High – oversee student surveys and support students in making their advertisements.
- Student Worksheets – one copy per student
- Device capable of presenting a video to the class
- Market research survey
- Paper, pencils, markers and other supplies for students to use to create a print advertisement by hand
- OR a computer with design software and a printer.
Keywords: Sugar, advertising, marketing, visual language, creativity, messaging.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.