Activity Introduction

Quick summary: In this lesson, students will take social action by creating a print advertisement to educate their peers about the health impacts of sugar. They will conduct market research to establish existing attitudes about sugar consumption, then distill their findings into three main viewpoints. Students will watch up to three examples of screen advertisements aimed at changing people’s minds about sugar, then use the viewpoints identified in their research to inform their own print advertisement’s key message. Students will develop and tell a ‘story’ about sugar, then design and publish a print advertisement to tell that story. They will write a short paragraph that explains the choices they made in creating their print advertisement, then publicly display this explanation alongside their advertisement. The lesson concludes with students reflecting, in writing, on the effectiveness of advertising in changing people’s minds.

Learning intentions:

  • Students understand how to use print advertising to persuade.

21st century skills: 

CommunicatingCommunity EngagementCreative ThinkingCritical ThinkingTeam Work

Australian Curriculum Mapping

Content descriptions: 

Year 9 English

  • Use interaction skills to present and discuss an idea and to influence and engage an audience by selecting persuasive language, varying voice tone, pitch, and pace, and using elements such as music and sound effects (ACELY1811)
  • Create imaginative, informative and persuasive texts that present a point of view and advance or illustrate arguments, including texts that integrate visual, print and/or audio features (ACELY1746)
  • Use a range of software, including word processing programs, flexibly and imaginatively to publish texts (ACELY1748)

Year 10 English

  • Create sustained texts, including texts that combine specific digital or media content, for imaginative, informative, or persuasive purposes that reflect upon challenging and complex issues (ACELY1756)
  • Use a range of software, including word processing programs, confidently, flexibly and imaginatively to create, edit and publish texts, considering the identified purpose and the characteristics of the user (ACELY1776)

Syllabus outcomes: EN5-1A, EN5-2A, EN5-3B.

General capabilities: Literacy.

Relevant parts of Year 9 English achievement standards:

Year 9 English: Students understand how to use a variety of language features to create different levels of meaning. They understand how interpretations can vary by comparing their responses to texts to the responses of others. In creating texts, students demonstrate how manipulating language features and images can create innovative texts. Students create texts that respond to issues, interpreting and integrating ideas from other texts. They edit for effect, selecting vocabulary and grammar that contribute to the precision and persuasiveness of texts.

Relevant parts of Year 10 English achievement standards:

Year 10 English: Students show how the selection of language features can achieve precision and stylistic effect. Students create a wide range of texts to articulate complex ideas. They make presentations and contribute actively to class and group discussions, building on others’ ideas, solving problems, justifying opinions and developing and expanding arguments.

Topic: Consumption. 

This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.

Time required: The parts of this lesson will need to be delivered over a couple of single and double period sessions.

Level of teacher scaffolding: Medium to High – oversee student surveys and support students in making their advertisements.

Resources required:

  • Student Worksheets – one copy per student
  • Device capable of presenting a video to the class
  • Market research survey
  • Paper, pencils, markers and other supplies for students to use to create a print advertisement by hand
  • OR a computer with design software and a printer.

Keywords: Sugar, advertising, marketing, visual language, creativity, messaging. 

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Worksheets

Teacher Worksheet

Teacher Preparation

Learning intentions: Students understand...

  • ... how to use print advertising to persuade.

Success criteria: Students can…

  • … establish existing viewpoints on an issue
  • … tell a story about an issue in a print advertisement
  • … incorporate visual and language techniques in an advertisement, and explain their choices.

Teacher content information: SugarByHalf (https://www.sugarbyhalf.com/) promotes action to reduce sugar-related diseases so that Australians live better, stronger and healthier lives.

Their message is simple: to reduce added sugar consumption by half. Eating too much added sugar is a key driver of serious health problems including obesity, type 2 diabetes, heart disease, tooth decay, dementia and mental health conditions. A poor diet also puts children behind their peers, impacting their brain development, sleep and ability to learn. Poor diet choices ultimately mean that this generation of children could be the first in modern histor

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Student Worksheet

Thought starter: Research is what you do when you don't know what you're doing. 

1. After conducting your market research survey (to find out what your peers think about the issue of sugar), write down the three main things you found out here:

  •  
  •  
  •  

2. After watching each of the advertisements screened by your teacher, form small groups to have a quick discussion about each of them, using these prompts as a guide:

What is the story being told in the clip? Summarise in a short sentence:

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

How is the story told? What images, language etc. are used?

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

How does the story attempt to create change in behaviour? What is the story encouraging you to do or stop doing?

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

Can you notice any of the things we’ve learned about in the SugarByHalf English Finding Out lessons in the advertisement?

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

3. Your turn! Des

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