In this lesson, students will take social action by creating a print advertisement to educate their peers about the health impacts of sugar. They will conduct market research to establish existing attitudes about sugar consumption, then distill their findings into three main viewpoints.
Students will watch up to three examples of screen advertisements aimed at changing people’s minds about sugar, then use the viewpoints identified in their research to inform their own print advertisement’s key message. Students will develop and tell a ‘story’ about sugar, then design and publish a print advertisement to tell that story. They will write a short paragraph that explains the choices they made in creating their print advertisement, then publicly display this explanation alongside their advertisement. The lesson concludes with students reflecting, in writing, on the effectiveness of advertising in changing people’s minds.
We’ve taken elements of this lesson and adapted them for remote learning. You can find this activity here.
- Students understand how to use print advertising to persuade.
- Topic: Consumption.
- This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.
- Time required: The parts of this lesson will need to be delivered over a couple of single and double period sessions.
- Level of teacher scaffolding: Medium to High – oversee student surveys and support students in making their advertisements.
- Keywords: SugarByHalf, sugar, advertising, marketing, visual language, creativity, messaging.
To view our Australian Curriculum alignment click here.
To view our NZ Curriculum alignment click here.
- Student Worksheets – one copy per student
- Device capable of presenting a video to the class
- Market research survey
- Paper, pencils, markers and other supplies for students to use to create a print advertisement by hand
- OR a computer with design software and a printer.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian and New Zealand Curriculum.