Activity Introduction

 

In this lesson, students will take social action by creating a print advertisement to educate their peers about the health impacts of sugar. They will conduct market research to establish existing attitudes about sugar consumption, then distill their findings into three main viewpoints.

 

Students will watch up to three examples of screen advertisements aimed at changing people’s minds about sugar, then use the viewpoints identified in their research to inform their own print advertisement’s key message. Students will develop and tell a ‘story’ about sugar, then design and publish a print advertisement to tell that story. They will write a short paragraph that explains the choices they made in creating their print advertisement, then publicly display this explanation alongside their advertisement. The lesson concludes with students reflecting, in writing, on the effectiveness of advertising in changing people’s minds.

We’ve taken elements of this lesson and adapted them for remote learning. You can find this activity here.

 

Learning Intentions

  • Students understand how to use print advertising to persuade.

Lesson & Curriculum Details

  • Topic: Consumption.
  • This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.
  • Time required: The parts of this lesson will need to be delivered over a couple of single and double period sessions.
  • Level of teacher scaffolding: Medium to High – oversee student surveys and support students in making their advertisements.
  • Keywords: SugarByHalf, sugar, advertising, marketing, visual language, creativity, messaging. 

To view our Australian Curriculum alignment click here.

To view our NZ Curriculum alignment click here.

Resources Required

  • Student Worksheets – one copy per student
  • Device capable of presenting a video to the class
  • Market research survey
  • Paper, pencils, markers and other supplies for students to use to create a print advertisement by hand
  • OR a computer with design software and a printer.

 

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian and New Zealand Curriculum.

Worksheets

Teacher Worksheet

Teacher Preparation

Learning intentions: Students understand...

  • ... how to use print advertising to persuade.

Success criteria: Students can…

  • … establish existing viewpoints on an issue
  • … tell a story about an issue in a print advertisement
  • … incorporate visual and language techniques in an advertisement, and explain their choices.

Teacher content information: SugarByHalf (https://www.sugarbyhalf.com/) promotes action to reduce sugar-related diseases so that we can live better, stronger and healthier lives.

Their message is simple: to reduce added sugar consumption by half. Eating too much added sugar is a key driver of serious health problems including obesity, type 2 diabetes, heart disease, tooth decay, dementia and mental health conditions. A poor diet also puts children behind their peers, impacting their brain development, sleep and ability to learn. Poor diet choices ultimately mean that this generation of children could be the first in modern history to

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Student Worksheet

Thought starter: Research is what you do when you don't know what you're doing. 

1. After conducting your market research survey (to find out what your peers think about the issue of sugar), write down the three main things you found out here:

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  •  
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2. After watching each of the advertisements screened by your teacher, form small groups to have a quick discussion about each of them, using these prompts as a guide:

What is the story being told in the clip? Summarise in a short sentence:

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

How is the story told? What images, language etc. are used?

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

How does the story attempt to create change in behaviour? What is the story encouraging you to do or stop doing?

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

Can you notice any of the things we’ve learned about in the SugarByHalf English Finding Out lessons in the advertisement?

Clip 1:

 

 

Clip 2:

 

 

Clip 3:

 

 

3. Your turn! Des

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