Activity Introduction

 

In this lesson, students will learn new skills that will allow them to critically consider the messages conveyed in visual advertising.

 

They will note their first impressions of a printed advertisement, then take part in a jigsaw classroom activity to build their knowledge of persuasive techniques used in advertising. Students will then apply their new understanding to their analysis the printed ad. They will use their new skills to subvert the message of a printed advertisement using words or images, then engage in a reflection activity to consider how applicable the learning in the lesson is to their everyday lives. 

We’ve taken elements of this lesson and adapted them for remote learning. You can find these activities here and here.

 

Learning Intentions

  • Students understand how printed advertisements use visual language to persuade.

Lesson & Curriculum Details

  • Topic: Consumption. 
  • This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.
  • Time required: 90 mins.
  • Level of teacher scaffolding: Medium – facilitate student movement around the classroom and guide class discussions.
  • Keywords: Critical literacy, metalanguage, visual text, visual meaning, language analysis, advertising, SugarByHalf, marketing, graffiti. 

To view our Australian Curriculum alignment click here.

To view our NZ Curriculum alignment click here.

Resources Required

 

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian and New Zealand Curriculums.

Worksheets

Teacher Worksheet

Teacher Preparation

Learning intentions: Students understand... 

  • ... how printed advertisements use visual language to persuade.

Success criteria: Students can…

  • ... describe how visual language is used to create a message in a printed advertisement
  • ... edit the elements of a visual advertisement to subvert the marketing messages of the product being advertised.

Teacher content information: SugarByHalf (https://www.sugarbyhalf.com/) promotes action to reduce sugar-related diseases so that we live better, stronger and healthier lives.

Their message is simple: to reduce added sugar consumption by half. Eating too much added sugar is a key driver of serious health problems including obesity, type 2 diabetes, heart disease, tooth decay, dementia and mental health conditions. A poor diet also puts children behind their peers, affecting brain development, sleep and ability to learn. Poor diet choices ultimately mean that this generation of children could be the first in

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Student Worksheet

Thought starter: What's the purpose of advertising? 

1. After viewing the printed advertisement, note down your responses to the following:

What can you SEE in the advertisement?

 

How does the advertisement make you FEEL?

 

What does the advertisement make you want to DO?

 

2. Learn more about techniques used in advertising by reading through the information provided to you by your teacher and responding to the prompts below:

What is the purpose of the technique?

How does the technique change the meaning of the text (ad)?

3. Listen to your group members share what they learned about advertising techniques with you. Use this space to take any extra notes:

4. Choose a visual advertisement (for a food or drink product) from the magazines supplied by your teacher, or use a web-enabled device to conduct an online search to find and print a specific ad.

5. Analyse the ad using the prompts below to guide you:

  • What can you SEE in the advertisement?
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