Activity Introduction

 

In this lesson students explore the marketing of high-sugar products through a supermarket field trip or an online supermarket field trip.

 

Students are introduced to the 4 Ps of marketing – product, price, promotion and place – before they begin their field trip. While visiting the supermarket or website, students complete a worksheet exploring how the 4 Ps are being used. Students then watch a video exploring how products are placed and how supermarkets use ‘Pester Power’, placing products so that children will pester their parents into buying them.

 

Learning Intentions

  • Students understand the 4 principles of marketing
  • Students understand that supermarkets make choices about how to place products
  • Students understand that consumers respond to product placement in particular ways
  • Students understand that consumers can choose how they respond to product placement.

Lesson & Curriculum Details

  • Topic: Consumption.
  • This lesson is part of the wider unit of work: SugarByHalf – HASS – Years 5-6.
  • Time required: 80 mins, plus travel time if you’re going to the supermarket.
  • Level of teacher scaffolding: High – supervise supermarket field trip.
  • Keywords: Product, price, promotion, placement, advertising, marketing, branding, sugar, SugarByHalf.

To view our Australian Curriculum alignment click here.

To view our NZ Curriculum alignment click here.

Resources Required

 

 

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Worksheets

Teacher Worksheet

Teacher Preparation

Learning intentions: Students understand...

  • … the four principles of marketing: product, price, promotion and place
  • … that supermarkets make choices about how to place products
  • … that consumers respond to product placement in particular ways
  • … that consumers can choose how they respond to product placement.

Success criteria: Students can…

  • ... recognise the product name, price, promotion and placing of products
  • ... recognise the trends in product placement
  • ... notice their own and others' behaviour in response to product placement
  • ... recognise that they have a choice in how they respond to product placement.

Teacher content information: SugarByHalf (https://www.sugarbyhalf.com/) promotes action to reduce sugar-related diseases so that we can live better, stronger and healthier lives.

Their message is simple: to reduce added sugar consumption by half. Eating too much added sugar is a key driver of serious health problems including obesit

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