Activity Introduction
In this lesson students explore the marketing of high-sugar products through a supermarket field trip or an online supermarket field trip.
Students are introduced to the 4 Ps of marketing – product, price, promotion and place – before they begin their field trip. While visiting the supermarket or website, students complete a worksheet exploring how the 4 Ps are being used. Students then watch a video exploring how products are placed and how supermarkets use ‘Pester Power’, placing products so that children will pester their parents into buying them.
- Students understand the 4 principles of marketing
- Students understand that supermarkets make choices about how to place products
- Students understand that consumers respond to product placement in particular ways
- Students understand that consumers can choose how they respond to product placement.
- Topic: Consumption.
- This lesson is part of the wider unit of work: SugarByHalf – HASS – Years 5-6.
- Time required: 80 mins, plus travel time if you’re going to the supermarket.
- Level of teacher scaffolding: High – supervise supermarket field trip.
- Keywords: Product, price, promotion, placement, advertising, marketing, branding, sugar, SugarByHalf.
To view our Australian Curriculum alignment click here.
To view our NZ Curriculum alignment click here.
- Device capable of presenting a video to the class
- Supermarket study worksheet OR website study worksheet
- The 4 Ps of Marketing PowerPoint.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.
