In this lesson students explore the marketing of high-sugar products through a supermarket field trip or an online supermarket field trip.
Students are introduced to the 4 Ps of marketing – product, price, promotion and place – before they begin their field trip. While visiting the supermarket or website, students complete a worksheet exploring how the 4 Ps are being used. Students then watch a video exploring how products are placed and how supermarkets use ‘Pester Power’, placing products so that children will pester their parents into buying them.
- Students understand the 4 principles of marketing
- Students understand that supermarkets make choices about how to place products
- Students understand that consumers respond to product placement in particular ways
- Students understand that consumers can choose how they respond to product placement.
- Topic: Consumption.
- This lesson is part of the wider unit of work: SugarByHalf – HASS – Years 5-6.
- Time required: 80 mins, plus travel time if you’re going to the supermarket.
- Level of teacher scaffolding: High – supervise supermarket field trip.
- Keywords: Product, price, promotion, placement, advertising, marketing, branding, sugar, SugarByHalf.
To view our Australian Curriculum alignment click here.
To view our NZ Curriculum alignment click here.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.