Quick summary: In this lesson, students explore how companies advertise by associating their product with particular places or ideas. Students will view a presentation that details the basics of advertising and marketing, then examine how companies create these associations with deliberate product placement. Students will read an article from media website The Conversation, exploring the ethics of advertising products through sport. They will then draw their own conclusions about the wider ethics of this type of promotion.
- Students understand how association can be built between a product and an idea
- Students understand some of the approaches taken when marketing a product
- Students understand the impact of promotion when marketing a product.
21st century skills:
Australian Curriculum Mapping
Year 9 English
- Analyse how the construction and interpretation of texts, including media texts, can be influenced by cultural perspectives and other texts (ACELY1739)
- Interpret, analyse and evaluate how different perspectives of issue, event, situation, individuals or groups are constructed to serve specific purposes in texts (ACELY1742)
- Apply an expanding vocabulary to read increasingly complex texts with fluency and comprehension (ACELY1743)
Year 10 English
- Analyse and evaluate how people, cultures, places, events, objects and concepts are represented in texts, including media texts, through language, structural and/or visual choices (ACELY1749)
- Identify and analyse implicit or explicit values, beliefs and assumptions in texts and how these are influenced by purposes and likely audiences (ACELY1752)
Syllabus outcomes: EN5-8D, EN5-2A.
Relevant parts of Year 9 achievement standards:
Year 9 English: Students analyse the ways that text structures can be manipulated for effect. They evaluate and integrate ideas and information from texts to form their own interpretations. They select evidence from texts to analyse and explain how language choices and conventions are used to influence an audience.
Relevant parts of Year 10 achievement standards:
Year 10 English: Students develop and justify their own interpretations of texts. They evaluate other interpretations, analysing the evidence used to support them. Students develop and justify their own interpretations of texts. They evaluate other interpretations, analysing the evidence used to support them.
This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.
Time required: 60 mins.
Level of teacher scaffolding: Medium – facilitate student movement around the classroom and guide class discussions.
- Student Worksheets – one copy per student
- Projector and screen
- ‘Advertising and the 4Ps’ presentation
- Word Association posters
- The Conversation article: “Unhealthy sport sponsorship continues to target kids” – printed, one per student.
Keywords: Advertising, marketing, fairness, association, product, price, placement, promotion, 4Ps, sponsorship, sports, healthy, unhealthy, sugar.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.