In this lesson, students explore how companies advertise by associating their product with particular places or ideas.
Students will view a presentation that details the basics of advertising and marketing, then examine how companies create these associations with deliberate product placement. Students will read an article from media website The Conversation, exploring the ethics of advertising products through sport. They will then draw their own conclusions about the wider ethics of this type of promotion.
We’ve taken elements of this lesson and adapted them for remote learning. You can find this activity here.
- Students understand how association can be built between a product and an idea
- Students understand some of the approaches taken when marketing a product
- Students understand the impact of promotion when marketing a product.
- Topic: Consumption.
- This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10.
- Time required: 60 mins.
- Level of teacher scaffolding: Medium – facilitate student movement around the classroom and guide class discussions.
- Keywords: Advertising, marketing, fairness, association, product, price, placement, promotion, 4Ps, sponsorship, sports, healthy, unhealthy, sugar.
To view our Australian Curriculum alignment click here.
To view our NZ Curriculum alignment click here.
- Student Worksheets – one copy per student
- Projector and screen
- ‘Advertising and the 4Ps’ presentation
- Word Association posters
- The Conversation article: “Unhealthy sport sponsorship continues to target kids” – printed, one per student.
Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian and New Zealand Curriculums.