Activity Introduction

Quick summary: In this lesson, students will develop the skill of elaborating on arguments to persuade a reader. They will watch a promotional clip and assess how it works to persuade the audience. Students will identify a product that they regard favourably and work independently to identify reasons that others should consider purchasing it. Students will view some examples of how to elaborate on arguments then draft a written persuasive piece that uses elaborated arguments. This lesson is designed to provide valuable practice for NAPLAN, the national literacy test held in Years 3, 5, 7 and 9*. 

Faber-Castell have long understood the importance of creativity to all people, especially to young people. They are also continuously searching for environmentally friendly processes and high-quality materials to enhance children’s creative experience throughout every development phase. For more information about Faber-Castell, click here.

Learning intention:

  • In a persuasive text, students will elaborate upon arguments to persuade the reader.

21st century skills:

Australian Curriculum Mapping

Content descriptions:

Year 7 English

  • Plan, draft and publish imaginative, informative and persuasive texts, selecting aspects of subject matter and particular language, visual, and audio features to convey information and ideas (ACELY1725)

Syllabus outcomes: EN4-4B.

General capabilities: Critical and Creative Thinking, Literacy.

Relevant parts of Year 7 English achievement standards: Students understand how text structures can influence the complexity of a text and are dependent on audience, purpose and context. They demonstrate understanding of how the choice of language features, images and vocabulary affects meaning.

Topic: NAPLAN Preparation.

Unit of work: Faber-Castell – NAPLAN Preparation.

Time required: 120 minutes

Level of teacher scaffolding: Medium – It is likely that some students will find it challenging to extend their thought process and identify additional details or connections to include in their writing. These students may need support from the teacher during the planning and writing process. 

Resources required: Student Worksheet – one copy per student. Device capable of presenting a website to the class. Idea Elaboration Examples.

Keywords: NAPLAN, English, persuasive, persuade, elaborate, audience, relate, impact, cause and effect, relevance.

*This lesson plan is not an officially endorsed publication of NAPLAN’s creators and administrators – the ACARA body – but is designed to provide practise for the Australian Curriculum’s compulsory NAPLAN testing scheme.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.


Teacher Worksheet

Teacher preparation

Learning Intentions: 

  • In a persuasive text, students will elaborate upon arguments to persuade the reader.

Success Criteria: Students can...

  • ... identify the audience for their persuasive text.
  • ... select arguments that are relevant to the intended audience.
  • ... elaborate on their arguments to ensure the impact and relevance of them is clear to the reader.

The learning intentions and success criteria have intentionally been written in the first person perspective to assist students to internalise them as their own goals for the lesson. Invite students to read them aloud.

Teacher content information: This lesson uses a short clip on the Faber-Castell Click and Go Cup as a prompt for students to develop a persuasive writing piece. It focuses on developing student capacity to elaborate on arguments and ensure a connection is made between the argument and the reader.

This lesson links directly to the persuasive writing marking criteria ideas in th

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Student Worksheet

Thought starter: What persuasive devices do you use to get what you want?

1. While watching the Click and Go Cup clip, note down the reasons that could be used to convince someone of the usefulness of purchasing the product:

2. Using the template below, plan ideas to persuade a specific audience to try a product.

Description of audience:
Feature/Benefit 1  Feature/Benefit 2 
Feature/Benefit 3  Feature/Benefit 4 
Feature/Benefit 5  Feature/Benefit 6 


Use the checklist below to reflect on your writing. Select three arguments you have used and think about how thoroughly you have explained each argument. Tick each item you have shown. You do not have to use every strategy in every paragraph, but it is of benefit to use at least two.

  Have I included a fact or an example? Have I used a persuasive technique or device? Have I connected the argument to the needs or interests of the audience?
Argument 1
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