Activity Introduction

Quick summary:

‘No added sugar’ – a phrase advertisers love to use to convince us something is healthy. But what about the sugar that’s already there?

Students will study some of the convincing language and tricky terminology advertisers use, as well as how to look up nutrition labels to get the real story. Students will then demonstrate their understanding by creating their own drink label and advertisement.

Learning Intentions

Students will…

  • understand some strategies companies use to advertise their products.
  • … know how to find the true nutritional value of foods.

Lesson & Curriculum Details

  • Topic: Oral Health.
  • This lesson is part of the wider unit of work SugarByHalf – Guardians of the Gums – Early Learning to Year 2.
  • Time required: 45 mins.
  • Level of teacher scaffolding: High – read the story, facilitate class discussion. Students will require a high level of support with design and communication choices during independent work.
  • Keywords: sugar, advertising, nutrition, healthy, juice real world, social action.

To view our Australian Curriculum alignment click here.

Cool Australia’s curriculum team continually reviews and refines our resources to be in line with changes to the Australian Curriculum.

Resources Required

  • Art supplies – coloured pencils and textas
  • Device capable of creating digital media, such as an iPad or Laptop (optional) – one per student
  • Device capable of presenting a video to the class
  • Fruity Juicey Advertisement
  • The Sneaky Sugar Cube story – you can read the book yourself or watch a video of it being read here
  • Worksheet – Drink Can Design.

These lessons were developed in partnership with SugarByHalf and the Australian Dental Association. Guardians of the Gums was written by Bee Healthy Stories; if you would like to see more of their stories, head to


Teacher Worksheet

Teacher Preparation

Learning intentions: Students will...

  • ... understand some strategies companies use to advertise their products.
  • ... know how to find the true nutritional value of foods.

Success criteria: Students can…

  • ... compare and contrast the differences between healthy and less healthy occasional foods.
  • ... identify 'convincing' words in a piece of food advertising copy.
  • ... find the nutritional label on a piece of food packaging and figure out the information there.
  • ... think critically and creatively to demonstrate their understanding by creating their own convincing advertising.

Teacher content information:

The Australian Dental Association ( have partnered with SugarByHalf ( to promote action on sugar related diseases so that Australians live better, stronger and healthier lives.

Tooth decay is a largely preventable disease. Untreated tooth decay can lead to lost hours of work for parents and missed school for chil

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